blackfoot-valley

Taiwan. Since the meat is free from antibiotics and artificial hormones, Meyer Natural Angus is potentially in a position to make inroads on European resis- tance to buying American beef, which is largely based on their concerns over the meat being tainted with those substances. The American Humane Association’s “Free Farmed” certification program on humane treatment of animals, of which Meyer Natural Angus is the first beef company to qualify, bodes well for Meyer prospects in selling to con- cerned customers in both America and the developed countries international- ly, especially in Western Europe and East Asia. AHA’s president, Tim O’Brien, has stated the Association’s view that incentives to produce an AHA-certified product will not only further their own goals of humane animal treatment, but also should translate into more sales for livestock producers qualifying for the AHA’s endorsement. In a nutshell, AHA is using the marketplace to help achieve both. “A ‘Free-Farmed’ label is better than government regulation as a way to make sure livestock are raised in optimal conditions,” he says. 190