One of the biggest reasons for inconsistent beef product is poor genetics. Weak genetics mean cattle produce steaks with wide ranges of marbling, fat, and size. Using Angus genetics typically produces beef with a more ideal amount of marbling and tenderness. However, there is still a range of meat quality within the Angus breed.

Many of the ranches which provide us with natural beef use the Power Plus Genetics program. These Angus genetics, owned by Premium Natural Beef Co-Founder Kirk Duff and family, are considered among the best in the industry. Every winter and spring cattle breeders across the country flock to Hobart, Oklahoma, to purchase Power Plus Genetics to add quality and consistency to their herds.

Power Plus Genetics and years of experience in selecting choice cattle has enabled Premium Natural Beef to create a program of elite beef genetics “like no other.” Over 95% of our cattle grade choice or prime, providing both superior quality and consistency. That is why every steak from Premium Natural Beef has the same tender, flavorful taste.

Click here to view the Power Plus Genetics Web site.